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September 20, 2005
Design FedEx Logo
I had never realized this before but the FedEx logo has some hidden iconography in it. Take a look and see if you can spot it.

There is a really great interview with the designer of the logo at TheSneeze. He describes the hidden imagery and the design process they used to come upon it.

Posted At : 12:30 PM. | Link | Design | Comments (9)

Comments

Just giving you the heads up that the image link is broken. Feel free to delete this comment once you fix it.
Posted By Marcela / Posted At 9/20/05 1:45 PM

dang it the search engine optimization stuff in this blog nails me some times. I think its fixed.
Posted By rd / Posted At 9/20/05 1:54 PM

do you mean the arrow between the E and the x ?
Posted By pete / Posted At 9/20/05 2:05 PM

Yeah, I must be dumb or something, but I never saw it before.
Posted By rd / Posted At 9/20/05 2:15 PM

perfect exampe of classic design - goes un noticed.

I have to admit though this is somehting I studied when at Uni. So i'ts not like I just noticed it now.
Posted By pete / Posted At 9/20/05 2:33 PM

there was a sixty minutes special on this exact topic last year.

Once I knew the arrow was there I notice it more than the words.

It's pretty darn clever I think.
Posted By Bill Rawlinson / Posted At 9/20/05 3:39 PM

i dont see n e thing plz some1 tell me what so cool about the fedex logo!?@
Posted By mackenzie / Posted At 9/20/05 8:00 PM

omfg whats soooo cool about an arrow in the logo?! i do shit like that all the time
Posted By mackenzie / Posted At 9/20/05 8:03 PM

i kno what u mean mackenzie !¿ i also type cool like u lol people r dum and are wasting their time using proper grammar and punctuation
Posted By Patty McOwenback / Posted At 9/21/05 9:47 AM